Matt Hergert

Resume

​MATTHEW HERGERT

Los Angeles Metro Area (90405)

matthergert@icloud.com

linkedin.com/in/matt-hergert

CROSS-FUNCTIONAL LEADER DRIVING CUSTOMER-CENTRIC

STRATEGIES & GROWTH THROUGH COLLABORATIVE EXECUTION

Analytical and solutions-oriented leader with comprehensive experience conceptualizing and executing visionary product design and development strategies to enhance user experiences and achieve business objectives. Adept at building, mentoring, and empowering cross-functional teams comprising design, engineering, and product management to accomplish high-quality outcomes. Skilled in conducting comprehensive market research and competitive analysis, identifying trends, and translating insights into product offerings. Remains well informed of industry trends and emerging technologies, aligning design processes with cutting-edge practices to deliver state-of-the-art products. Demonstrated ability to drive business growth through systems thinking, cross-functional collaboration, and human-centered design. Core competencies include:

​

Product Management | Program Management | Process Improvement | Project Management

Web & Mobile Application Development | Roadmap Planning | Cross Functional Collaboration Release Management | Metrics Development | eCommerce Products

PROFESSIONAL EXPERIENCE

NETKITCHEN, Los Angeles, CA

5/2024 – Present

Consultant   

Supporting a stealth beverage company to define its eCommerce strategy in preparation for a B2C product launch.

UNIVERSAL MUSIC GROUP, Los Angeles, CA

11/2022 – 5/2024

Senior Director, Product Management, eCommerce

Partnered with Philadelphia-based eCommerce business to prioritize the Product roadmap, gather business requirements, and led Agile Scrum/distributed Tech teams to bring UMG’s artists and fans a reliable eCommerce platform and compelling feature set to ~750 artist Shopify stores.

• Given UMG’s large and diverse catalog, roadmap planning, and refinement was critical and constant.

NEXSTAR MEDIA INC, Los Angeles, CA

12/2020 – 11/2022

Senior Director, Product Management

Led the Product effort through a full visual redesign and platform rebuild, with focus on managing design agency through all phases, from selection, discovery phase, concept, visual design, functional specification, and internal team build-out.

• As development completed, oversaw initial 4 site Pilot launch, and ultimate entire 122 station network roll-out.

• Developed and drove strategy, business objectives, and operating plans for site redesign.

• Managed design agency and cross-functional team of additional Product Managers.

• Drove design process through all phases, achieved internal buy-in and quality control during integration.

• Owned creation and delivery of all key communications and coordination with departments across the organization to raise awareness and evangelize the efforts, including Marketing, Legal, Sales, and our various news stations.

FANDANGO, Beverly Hills, CA

6/2010 –10/2020

Senior Director, Ticketing & Commerce

7/2016 – 10/2020

Developed and drove strategy, business objectives, and operating plans for Fandango’s Commerce projects and programs.

• Managed technology partnerships.

• Investigated Commerce space, the competitive landscape, and emerging technologies.

• Represented Fandango in NBC-U/Comcast Payment Council with other leads from throughout the organization.

• Continued oversight of Commerce and Partner Solutions responsibilities noted below.

Director, Commerce

12/2014 – 7/2016

Developed business cases to support key objectives through collaboration with Marketing, Product, and Engineering.

• Identified opportunities, prioritized, and drove Commerce-related projects to implement Fandango’s Commerce strategy.

• Drove long range plan and quarterly revenue reforecast process including key operating metrics.

Director, Partner Solutions & Strategy

9/2013 – 11/2014

Developed partner program strategies and aligned Fandango and partner roadmaps.

• Developed new and managed existing relationships with exhibitor and technology partners, as well as internal stakeholders.

• Assessed and prioritized new opportunities, developed business requirements, coordinated implementation across the Fandango organization, and ensured performance met and exceeded business goals.

Director, Product

6/2010 – 8/2013

Product releases included new Video platform (front and back-end), innovative Advertising products, refresh of Ratings and Reviews product, and continued evolution and optimization of social strategy.

• Led product development, including User Research, Interaction and Visual Design, Marketing, Engineering, and Ad products.

• Member of leadership team that drives product roadmap strategy, definition, and execution.

• Defined and drove all product-related Editorial, Marketing, and social initiatives across Fandango.com, as well as all Ad Products across all Fandango platforms (site, mobile apps, other connected devices)

• Collected and analyzed site and business metrics to support feature justification and prioritization.

• Managed 3rd party vendors who contribute to projects, as well as those who provide end to end solutions.

MYSPACE MUSIC, Beverly Hills, CA

11/2007 – 6/2010

Senior Product Manager

Instrumental in introducing MySpace Music (MSM) to customers, a Joint Venture with major and indie music labels, having guided the product vision from concept, through deal signings, product development, and launch of new music service.

• Drove overall product roadmap strategy, definition, and execution.

• Features included all content ingestion, the user experience including artist and album pages, playlisting tools, logging and reporting of all streaming media, and Ad-based monetization.

• Continued with MSM to create and iterate on Video, media players, search/discovery improvements, consumer and artist tools, and ad-based monetization opportunities.

• Defined concept and pitched the initial concept and business model to major labels, launched within ~4 months of deals.

• Built and evolved the site with new products and site optimizations for users, artists, and advertisers.

• Collected and analyzed site and business metrics to support feature justification and prioritization.

• Led all aspects of product development for US and International initiatives, including User Research, Interaction Design, Visual Design, Marketing, Engineering, and Ad-products/Sales teams to ensure products were optimized for monetization.

ADDITIONAL PROFESSIONAL EXPERIENCE

YAHOO! MUSIC, Senior Product Manager

SAPIENT, Senior Program Manager & Senior Front End Developer

EDUCATION

Bachelor of Arts (BA) in Sociology

San Francisco State University, San Francisco, CA

TECHNICAL EXPERTISE

Windows, MacOS, MS Office Suite (Microsoft Access, Excel, Word, PowerPoint, Project), Figma, ChapGPT, Gemini, Pilot, Shopify, WordPress, WIX, Adobe InDesign & PhotoShop, Atlassian/Jira Suite, Monday.com, Tableau, DOMO, SiteCatalyst, Google Analytics, Looker, Omniture, Salesforce, HTML, CSS, JavaScript, ASP, SQL, Visual Basic, XML, Audio Recording, Video Editing

​